“Fags,” was another response, from “Can’t stand gay people.should be illegal.” “ARE YOU FUCKING KIDDING ME?” wrote one user, in reply to the screenshot. In an effort to ridicule Takei, another Parler post was a meme of the actor holding up the OK sign, a gesture white supremacists use to identify themselves to each other. The image isn’t meant to suggest Takei is a white supremacist.
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(He’s not.) It’s a statement that the Proud Boys can-and will-use his image to carry out their own propaganda.
Y U SO GAY MEME FULL
One user, replied to the meme and wrote, “There is a solution.” Along with that line, posted an image full of Nazi regalia-swastikas, bright Reich red. “Look at these cute lil #ProudBoys,” wrote Bobby Berk, a host of Netflix’s The image also contains several lines of text encouraging people to follow the Final Solution, the Nazi idea that led to the extermination of six million Jews during the Holocaust.īack on Twitter, the tone was several worlds apart. NFLX Queer Eye, tweeting out a snapshot of him and his husband holding hands. “ #retweet and make this hashtag about love, not hate.Subaru’s marketing strategy had just died in a fit of irony.
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It was the mid 1990s, and sales of Subaru cars were in decline. To reverse the company’s fortunes, Subaru of America had created its first luxury car-even though the small automaker was known for plain but dependable cars-and hired a trendy advertising agency to introduce it to the public. The new approach had fallen flat when the ad men took irony too far: One ad touted the new sports car’s top speed of 140 MPH, then asked, “How important is that, with extended urban gridlock, gas at $1.38 a gallon and highways full of patrolmen?”Īfter firing the hip ad agency, Subaru of America changed its approach. Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups-like outdoorsy types who liked that Subaru cars could handle dirt roads. This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru. This was the type of discovery that the small, struggling automaker was looking for. But Subaru had been looking for niche groups like skiers and kayakers-not lesbian couples. Did the company want to make advertisements for gay customers? At the time, in the mid 1990s, few celebrities were openly out. A Democratic president had just passed “Don’t Ask, Don’t Tell”, and after IKEA aired one of the first major ad campaigns depicting a gay couple, someone had called in a bomb threat on an IKEA store. Yet Subaru decided to launch an ad campaign focused on lesbian customers.
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It was such an unusual decision-and such a success-that it pushed gay and lesbian advertising from the fringes to the mainstream. If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians-and did so at a time when few companies would embrace or even acknowledge their gay customers.